Announcing the partnership with Triathlon Singapore. Starting with the SEA Games this year, Purpose will become the official race apparel partner and provider to Singapore’s national dua and triathlon team. After the Games, Purpose will be the official ITU kit partner for Triathlon Singapore and ITU age-group athletes for ITU sanctioned events internationally.
This marks the mark of an awesome 3-year journey for me. Many of which have been uphill. Apart from the fund-raising, which is a common issue in all startups, the biggest challenge has been in convincing others the performance, quality, value and philosophy behind Purpose.
This blog is up again, after being taken down 2 months ago. The reason why I decided to take it down was that it was getting a bit too much to update the content of my thoughts and journey on multiple platforms like Facebook, LinkedIn and here. I felt that they needed to be everywhere to be valuable.
That’s what every consultant will tell you. So I’m here writing, they’re wrong. Or at least, not correct.
I learnt now that my content only needed to be in where it is most valuable. In the two months since taking the original Opinionist blog down, I’ve learnt that here is where my content is best.
I’ve learnt too, which we often do through reflections, of the many milestones that have happened in the past 6 months since my last update. In a bittersweet way, I’ve learnt that I’ve neglected to post these down into a long-form format, focusing instead on the short snippets that most of us do – on social media.
In this journey, both short and long-form are equally important. They balance out some things that I want to share less, together with others that I (some times) want to share more.
So finally I have the chance to sit down and write something up about Ironman Malaysia, Langkawi that took place last weekend. Be prepared that this isn’t so much a race report but instead, more of an update on Purpose.
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed.
Ironman 70.3 Langkawi was the second 70.3 of my life. Not the last obviously. But bigger than it just being a race, I felt that it was the perfect platform to showcase Purpose as a brand. Being a brand present in Singapore and Malaysia, Langkawi thus represents the right spot for Purpose to be showcased.