Blogs for brands and businesses are something I’ve always advocated. Personally I run this site here, and another called Purpose Magazine, which was set up to be the media and content hub for Purpose.
Of course there’s social media, which brands must get on too (who isn’t?). However to really own the space, brands need to own their own content. Having a blog enables that.
Listen to me talk more about Purpose Magazine as I answer questions from the two hosts – Rauf and Khalid about the future of blogs for businesses.