So finally I have the chance to sit down and write something up about Ironman Malaysia, Langkawi that took place last weekend. Be prepared that this isn’t so much a race report but instead, more of an update on Purpose.
“It’s insane to work two jobs and have full-time training. You’re an inspiration.”
When I had set out to launch Purpose, being an inspiration was the last on my mind. Instead what occupied it was the desire to create cycling jerseys that were great to wear, yet does not cost a bomb on the pocket. “These are cycling jerseys, why would I pay 300 dollars to wear something I’d sweat in” I remember often saying.
Did I take on too much? Did I have too lofty of a goal? What’s there to lose, right?
2018 is going to be a big season. Not just for myself but also for Purpose.
Beyond just taking part in races for personal goals (I’ve signed up for 3 major ones so far), these are also the platforms for Purpose–regionally, and beyond. To me, events like these are the best times to know and get closest to actual users. Better than startup conferences or trend reports ever will be.
It’s an opportunity to get to know the real users. Athletes who make Purpose what it is. Seeing them in action, myself included, on the course in a Purpose is extremely heartwarming. It’s knowledge that we’re releasing products athletes believe, and trust in to help them perform. Wearing them myself (of course, I do), it’s the understanding of what can be improved upon for the next set of releases. Together, these are real-world endorsements from real people who matter.
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed.
Ironman 70.3 Langkawi was the second 70.3 of my life. Not the last obviously. But bigger than it just being a race, I felt that it was the perfect platform to showcase Purpose as a brand. Being a brand present in Singapore and Malaysia, Langkawi thus represents the right spot for Purpose to be showcased.