Announcing the partnership with Triathlon Singapore. Starting with the SEA Games this year, Purpose will become the official race apparel partner and provider to Singapore’s national dua and triathlon team. After the Games, Purpose will be the official ITU kit partner for Triathlon Singapore and ITU age-group athletes for ITU sanctioned events internationally.
This marks the mark of an awesome 3-year journey for me. Many of which have been uphill. Apart from the fund-raising, which is a common issue in all startups, the biggest challenge has been in convincing others the performance, quality, value and philosophy behind Purpose.
It’s easy to stand in the crowd, but it takes courage to stand alone.
In some uncanny ways, the above quote rings true not only for myself, but also for Rosli Razak, a reporter and presenter with Mediacorp’s Malay Suria Channel.
Rosli read and followed my journey in Purpose in late 2018. Last year. He was intriqued enough and felt that my journey was worthy of being highlighted on TV. From that time, it took him nearly 8 months of trying to convince his peers, colleagues, supervisors and bosses of it’s value.
In July, we communicated again after our first chat in December of last year. After many tries, they finally agreed that this should be a feature on Berita’s documentary series on personalities that chose to follow their own purpose – Suara Naluri. Literal translation; Voice of the Heart.
Hence on, it was full gas for both of us. Him more than me, if one were to judge by the well-produced episode that finally aired. I’m still thankful for this. Watch the 24-minutes episode below and you’ll agree.
Like him, it’s not been an easy jour for me either. But I’ll keep it to another post. I believe that this post should specifically be about Rosli Razak (reporter/producer), Alwiyah (presenter), as well as the crews and management of Mediacorp Berita Channel for seeing, and agreeing, with mine and the story of Purpose Performance Wear.
If you’re getting ready to take your entrepreneurial journey, be prepared for loneliness, but don’t resign yourself to it. Learn to say “no,” but recognize when it’s okay to say “yes.” And finally, be willing to sacrifice some things for your business, but don’t ever sacrifice everything.
Mike Speer on Quora, Why Is Entrepreneurship Considered a Lonely Journey
As I’m taking stock of the week that was, it dawned on me how lonely this journey is. Granted there are many highs too, if you’ve noticed the giant strides Purpose has achieved in two short years.
Much of these successes you can see in the public domain. The conflicts however, are very much kept a secret.
This blog is up again, after being taken down 2 months ago. The reason why I decided to take it down was that it was getting a bit too much to update the content of my thoughts and journey on multiple platforms like Facebook, LinkedIn and here. I felt that they needed to be everywhere to be valuable.
That’s what every consultant will tell you. So I’m here writing, they’re wrong. Or at least, not correct.
I learnt now that my content only needed to be in where it is most valuable. In the two months since taking the original Opinionist blog down, I’ve learnt that here is where my content is best.
I’ve learnt too, which we often do through reflections, of the many milestones that have happened in the past 6 months since my last update. In a bittersweet way, I’ve learnt that I’ve neglected to post these down into a long-form format, focusing instead on the short snippets that most of us do – on social media.
In this journey, both short and long-form are equally important. They balance out some things that I want to share less, together with others that I (some times) want to share more.
So finally I have the chance to sit down and write something up about Ironman Malaysia, Langkawi that took place last weekend. Be prepared that this isn’t so much a race report but instead, more of an update on Purpose.
“It’s insane to work two jobs and have full-time training. You’re an inspiration.”
When I had set out to launch Purpose, being an inspiration was the last on my mind. Instead what occupied it was the desire to create cycling jerseys that were great to wear, yet does not cost a bomb on the pocket. “These are cycling jerseys, why would I pay 300 dollars to wear something I’d sweat in” I remember often saying.
Did I take on too much? Did I have too lofty of a goal? What’s there to lose, right?
2018 is going to be a big season. Not just for myself but also for Purpose.
Beyond just taking part in races for personal goals (I’ve signed up for 3 major ones so far), these are also the platforms for Purpose–regionally, and beyond. To me, events like these are the best times to know and get closest to actual users. Better than startup conferences or trend reports ever will be.
It’s an opportunity to get to know the real users. Athletes who make Purpose what it is. Seeing them in action, myself included, on the course in a Purpose is extremely heartwarming. It’s knowledge that we’re releasing products athletes believe, and trust in to help them perform. Wearing them myself (of course, I do), it’s the understanding of what can be improved upon for the next set of releases. Together, these are real-world endorsements from real people who matter.
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed.
Ironman 70.3 Langkawi was the second 70.3 of my life. Not the last obviously. But bigger than it just being a race, I felt that it was the perfect platform to showcase Purpose as a brand. Being a brand present in Singapore and Malaysia, Langkawi thus represents the right spot for Purpose to be showcased.