A small focus group and a short one night stay in Jakarta. Maximizing my time understanding the nuances of the triathlon and cycling.
Most consultants would say, test one market and replicate into others. But the truth is, that hardly ever works to it’s fullest intent.
Mostly because desires are different. While the strategic foundation can be same, individual markets have unique experiences. More so when marketing with ambassadors and influencers, as is common now with most brands.
I’m looking forward to see what Purpose can bring to Indonesia, and Indonesia to Purpose. I love this city, it’s changed so much.
#sportswear #sports #cycling #branding #purpose #triathon #fashion