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Don’t Have An Exit Strategy, Instead Focus On The Value Your Business Provides

Don’t have an exit strategy: You shouldn’t start a business with the goal of selling the company. Instead, focus on creating real value for others… “The success of a business really lies on the value it provides,” he says.

Source: This CEO was a millionaire at 22, went nearly bankrupt, and now runs a $100 million business – Business Insider

Several years ago, while just getting introduced into the world of startups and entrepreneurship, I was privileged to be part of a conversation between two persons. One an entrepreneur who had built and exited a couple of business, and the other a guy who is starting to build one.

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How Long Should Your YouTube Video Ad Be? 15 Seconds

Yes 15 seconds for ads on Youtube. That’s the quick and fast answer.

And to make it clear, YouTube video ads and YouTube brand videos are two entirely different things. This 15 seconds duration answer the particular question that agency and marketers ask – what are the duration of youtube ads in order to be effective?

Econsultancy posted a blog piece What’s the perfect YouTube ad length with results from doing A/B testing and measuring the CPAs of comparing similar 15 and 30 seconds ad formats. Sparing all the technical mumbo-jumbos, I’ll excerpt that post into 3 digestible points below…

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