It is about innovation. And throw out that innovation is about ideas. Because innovation is much more about how you, as a brand or a leader, reach out.
Innovation in this day and age is about being constantly relevant to your audience and your employees. Getting them to believe in your actions, not your broadcast. When you make this kind of innovation your top priority, your audience or employees; or more relevantly, People will act and treat you with the respect of a leader or a leading brand.
So what are the simple steps to innovate?