Dreaming Big. Impeded By The Institutional Bureaucracy That’s Supposed To Help You Get There

“Dear Noor Ashikin Aziz; We regret to inform you that the minimum requirement to apply MSc in Communication Management is at least a Bachelor degree. Signed, Educational Institution”.

“Dear Educational Institution; Thank you. Then I look forward to interviewing your MSc students as my interns in the future. Signed Noor Ashikin Aziz”.

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Why Clients Need To Be Their Own Creative Agencies

With the way digital and new technology has brought us into an age of consumer engagement, the time is probably right time for clients to start thinking of creative advertising and communications as an integral activity within the brand and product development cycle. For so long the task of creative ad agencies, should clients consider taking back this role; embedding them tightly with the rest of the business, brand and product strategy development?

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Branding and Leadership In The New World Economy

It is about innovation. And throw out that innovation is about ideas. Because innovation is much more about how you, as a brand or a leader, reach out.

Innovation in this day and age is about being constantly relevant to your audience and your employees. Getting them to believe in your actions, not your broadcast. When you make this kind of innovation your top priority, your audience or employees; or more relevantly, People will act and treat you with the respect of a leader or a leading brand.

So what are the simple steps to innovate?
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