At 2 years closer to fifty, I realise now that I’m action-oriented. Especially lately, as I struggle to stop rolling my eyes whenever I am in or hear conversations about trends and theories.
Don’t have an exit strategy: You shouldn’t start a business with the goal of selling the company. Instead, focus on creating real value for others… “The success of a business really lies on the value it provides,” he says.
Several years ago, while just getting introduced into the world of startups and entrepreneurship, I was privileged to be part of a conversation between two persons. One an entrepreneur who had built and exited a couple of business, and the other a guy who is starting to build one.
As organisations get bigger, they get smaller. In a shift towards making organisations more leaner and agile, many companies are spinning off individual units into smaller autonomous units. These come with different, independent leaderships at the helm who can operate without being inter-dependent on their sister companies.
“Dear Noor Ashikin Aziz; We regret to inform you that the minimum requirement to apply MSc in Communication Management is at least a Bachelor degree. Signed, Educational Institution”.
“Dear Educational Institution; Thank you. Then I look forward to interviewing your MSc students as my interns in the future. Signed Noor Ashikin Aziz”.
With the way digital and new technology has brought us into an age of consumer engagement, the time is probably right time for clients to start thinking of creative advertising and communications as an integral activity within the brand and product development cycle. For so long the task of creative ad agencies, should clients consider taking back this role; embedding them tightly with the rest of the business, brand and product strategy development?