It’s a question of fast. For a moment, fast was good. Fast got things done quickly. So we can expect things sold to us cheaply. But fast also means the pressure to do things ever more cheaply.
And unfortunately in the case of fashion, being an industry whose primary reliance is on human-based manufacturing and natural resources to produce, the emergence of fast fashion, although cheap for the end consumer, has led to continued wage deprecation whilst increasing the use of natural resources and human spaces.
Food for thought in our quest to buy our next ‘cheap’ clothing.
The True Cost is a feature length documentary film that explores the impact of fashion on people and the planet. Available worldwide today!