At 2 years closer to fifty, I realise now that I’m action-oriented. Especially lately, as I struggle to stop rolling my eyes whenever I am in or hear conversations about trends and theories.
What are dark patterns and how much of it is present into our daily digital activities? How much do the decisions we make are based on our own choices and how much are influenced by what we see? Did we really buy into that item or were we somehow coerced into it?
Watch this video and learn how online experiences and user interface designs are intentionally designed to make use of our natural cognitive biases to influence us into making decisions we wouldn’t have naturally made.
Some cases are good; others however, a little tricky. Nonetheless, it’s hard to deny that patterns are a powerful influence in our everyday task.
Watch this video for some truly wonderful insight about listening and understanding different point of views. As humans, our opinions are shaped by experiences and surroundings. We come in, usually very strongly with our own way of thinking. Sometimes forgetting that others have their own, usually different beliefs.
Viewpoints can fall into the trap of oversimplification. The only real way to get them to see your views is to listen to theirs. When you do, you will find that their values are often very similar to yours.
While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?