It’s been 4 weeks since Purpose was announced. It’s a grand vision–to make Purpose Asia’s claim in the space of fine cycling clothing and accessories. The dream is to be able to say that Purpose can take on the likes of Rapha, Morvelo and other brands like these, yet truth is, it’s much too early to tell. Thus the simple goal to make Purpose Asia’s claim in this space.
I had written a short article about Purpose and intentions here on my own personal blog here. When it was written, it was still a vision. Now 4 weeks on I had passed a major milestone on Purpose – it’s first prototype. Getting the prototype ready took three rounds of iterations. Even now there are some minor kinks to work out before hitting the button on mass production. Without doubt that I am extremely happy with the progress made.
Though these weren’t without pains, there were also many learning experiences. Learnings that I’ve gone through and undoubtedly still am going through.
Yes 15 seconds for ads on Youtube. That’s the quick and fast answer.
And to make it clear, YouTube video ads and YouTube brand videos are two entirely different things. This 15 seconds duration answer the particular question that agency and marketers ask – what are the duration of youtube ads in order to be effective?
Econsultancy posted a blog piece ‘What’s the perfect YouTube ad length‘ with results from doing A/B testing and measuring the CPAs of comparing similar 15 and 30 seconds ad formats. Sparing all the technical mumbo-jumbos, I’ll excerpt that post into 3 digestible points below…