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Dark Patterns: How User Interfaces Trick Us Into Decisions We Didn’t Really Make

What are dark patterns and how much of it is present into our daily digital activities? How much do the decisions we make are based on our own choices and how much are influenced by what we see? Did we really buy into that item or were we somehow coerced into it?

Watch this video and learn how online experiences and user interface designs are intentionally designed to make use of our natural cognitive biases to influence us into making decisions we wouldn’t have naturally made.

Some cases are good; others however, a little tricky. Nonetheless, it’s hard to deny that patterns are a powerful influence in our everyday task.

Everything the tech world says about marketing is wrong | TechCrunch

While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.

Source: Everything the tech world says about marketing is wrong | TechCrunch

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Online Companies Have Created a “Meaningless Economy” | Big Think

We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?

Companies like Facebook no longer depend on traditional economic exchanges to turn profit, so what does this mean for the consumer? When we’re not paying money, we’re paying in other ways, says Douglas Rushkoff.

Source: Online Companies Like Facebook Have Created a “Meaningless Economy” | Big Think

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How Netflix Changed The Game: From A DVD Subscription Service to Number 1 in Online Video Streaming

The old business models are being transformed digitally. Technology being an enabler is changing the fundamentals of business and the revenue stream of many organizations. Majority of these changes are occurring through innovation. Business leaders need to understand this paradigm shift or they will be left behind. This paper briefly looks at how Netflix is winning in the digital transformation space.

Source: Open Forum – How can we understand the digital transformation of business? – Are you being left behind? Digital transformation: How Netflix has changed the game

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From Disruption and Transformation to Compliance and Adoption 


I’m not too sure if you agree. In my opinion an industry–any industry, cannot be in a state of disruption and transformation forever. Whilst digital is the catalyst for change, there usually comes a time when a change results in something.

All work must produce, and all investment has to show returns. Let’s start thinking beyond the words and into the outcome.

Living in an age of constant change today, these changes must now start with the thinking – What are we transforming or disrupting today that will be a compliant and an adoption tomorrow?