Want vs Get. When conceptualising or consulting on experiences, I’d advise caution against following to a tee, the results of user interviews and focus group sessions. Every one wants to go to space but 99.9% will settle with just flying.
What are dark patterns and how much of it is present into our daily digital activities? How much do the decisions we make are based on our own choices and how much are influenced by what we see? Did we really buy into that item or were we somehow coerced into it?
Watch this video and learn how online experiences and user interface designs are intentionally designed to make use of our natural cognitive biases to influence us into making decisions we wouldn’t have naturally made.
Some cases are good; others however, a little tricky. Nonetheless, it’s hard to deny that patterns are a powerful influence in our everyday task.
While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?
The old business models are being transformed digitally. Technology being an enabler is changing the fundamentals of business and the revenue stream of many organizations. Majority of these changes are occurring through innovation. Business leaders need to understand this paradigm shift or they will be left behind. This paper briefly looks at how Netflix is winning in the digital transformation space.