The old business models are being transformed digitally. Technology being an enabler is changing the fundamentals of business and the revenue stream of many organizations. Majority of these changes are occurring through innovation. Business leaders need to understand this paradigm shift or they will be left behind. This paper briefly looks at how Netflix is winning in the digital transformation space.
A good life is built with good relationships. In the end, what makes a good life is in the deep relationships built along the way. Beyond money and success, having good relationships matter in physical and mental health and longevity.
It’s been 4 weeks since Purpose was announced. It’s a grand vision–to make Purpose Asia’s claim in the space of fine cycling clothing and accessories. The dream is to be able to say that Purpose can take on the likes of Rapha, Morvelo and other brands like these, yet truth is, it’s much too early to tell. Thus the simple goal to make Purpose Asia’s claim in this space.
I had written a short article about Purpose and intentions here on my own personal blog here. When it was written, it was still a vision. Now 4 weeks on I had passed a major milestone on Purpose – it’s first prototype. Getting the prototype ready took three rounds of iterations. Even now there are some minor kinks to work out before hitting the button on mass production. Without doubt that I am extremely happy with the progress made.
Though these weren’t without pains, there were also many learning experiences. Learnings that I’ve gone through and undoubtedly still am going through.
After 22 years of helping agencies and brands in their design, branding, advertising and marketing, I am setting off to build one of my own.
I am launching Purpose – A premium line of sportswear for cyclists, triathletes and multisport athletes.
Recognize that a brand belongs to your customers. ”You don’t own your brand. A brand isn’t a logo or packaging,” he says. “It’s a gut feeling. And when two people have the same gut feeling, you have a brand.”
It is about innovation. And throw out that innovation is about ideas. Because innovation is much more about how you, as a brand or a leader, reach out.
Innovation in this day and age is about being constantly relevant to your audience and your employees. Getting them to believe in your actions, not your broadcast. When you make this kind of innovation your top priority, your audience or employees; or more relevantly, People will act and treat you with the respect of a leader or a leading brand.
So what are the simple steps to innovate?