Nothing much more to add on top of what’s already been written. You truly are an inspiration and I am blessed to have been born during your time and grown up seeing you in action. Strength and stature at the top and grace while beaten at the bottom. RIP Muhammad Ali
While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?
When asked last week what the future of social media is, I had answered – long-for story telling. I explained that people are getting tired of lists and are beginning to seek deeper, more meaningful content. New content platforms are beginning to sprout that is enabling long form publishing; Medium, Twitter, Facebook Notes, et al.
Writers too are getting tired of curation. As a personal development, growth for them comes in the form of writing opinions and experience based editorials. Signs point in that direction. Anthony Bourdain thinks the same way too.
Everybody else has lists, people love lists, but deep storytelling … I think we travel differently now, and what we look for in reading before we travel is wildly different [than in past years],” he said. “I don’t want a list of the best hotels or restaurants. I want to be set in a place where you get a real sense of what kind of place is what.