Now before you go off your handle with a retort asking me why I’m still there, I state up front that there are good reasons why I am still on it. Like reading trashy tabloids, gossip columns, or even watching bad ads—They all have their use.
Facebook’s algorithm just isn’t giving me the kind of content diversity that I want to be exposed to. I’m sure hundreds of people are working on tweaking this behind the scenes, but I’m just not seeing it.
Facebook is a great communication tool that I use to keep in touch with a larger group of family and friends who are otherwise not on Twitter or Instagram. The people that makes up that 1.1 billion that is not present anywhere else but on Facebook. It’s a lazy-me way to keep whatever semblance or relationship that I have with this group.
For work, Facebook gives me a great window of insight on current society’s trends and behavior of the human culture. Something that I find useful for professional reasons. Let’s just agree that Twitter has one set of demographic, Instagram has another and Facebook is another one. So Facebook has become a utilitarian tool for me.
Unfortunately, that’s where the usefulness of Facebook ends.
Apart from the casual chatter and the short, simple reading (mostly browsing of status headlines) Facebook hasn’t fed back into my cerebral matter, encouraging me to grow intellectually.
On many occasions it has left me wanting more. My brain is still left empty. All the amounts of content that Facebook is allowing me to scan isn’t filling me up with deep knowledge but instead is just making me fat with unnecessary clutter. Lots of spare tires around the waist, not enough muscle at the core.
And I blame it on the way Facebook algorithm works. Let me explain.
Facebook algorithm works around the context of ‘Likes’. When I like something, Facebook pushes me more of the similar contents that I had ‘liked’ into my stream.
The problem is, each time when I like something on Facebook, it’s not because I truly like it—at least not in the typical real-world context of liking something. Liking in the Facebook world means an act of acknowledgement to these friends of mine who had posted their activities or achievements.
It’s a “hey, nice work” kind of action. Not a “hey Facebook, I love this, please show more of this, lots lots more”. Facebook’s algorithm has taken it all out of whack. Which means now, I’m getting repeats and duplicates of the same topics accompanying the same photos doing the same activities in the same settings. Hundreds of them by one or many persons. All same.
For example just this past week alone, streams of streams of the same thing. Have you ever had to talk and listen about one thing and one thing only for an entire week? Do you know how deadly it is to your brain it can be? Try it.
I mean, I love my friends. (Certainly hope they love me too). And I love running. Love it! But running does not make me. It makes one part of me and there are many other parts of me that makes me. Some smaller some larger.
But just because I love my friends and I had ‘liked’ or acknowledged
some of their running photos and congratulated them on their running achievements does not mean that Facebook should think that I want to see hundreds more of the same.
Have you ever had the experience when a relative/friend/acquaintance returns from a trip and photo albums are shoved in your face and you have no way way to get out of that conversation?
Yes Facebook. That’s the feeling.
It’s not just running topics or photos. They can also be baby photos, holiday photos, food photos, hey my girlfriend/boyfriend is holding my hand photos, prank videos, gyms, new shoes, handbags, shopping list, Eiffel Towers, leaning tower of Pisa, list go on.
Friends, I love you and I’m not complaining about you. I blame it on Facebook. You are just posting photos onto a public album. I do too. We all do. And in our minds everyone is free to come see, like or add a comment. We’d love it and we’ll reciprocate. Just that Facebook is acting like the over-enthusiastic relative. The one that talks about and shows the same thing over and over and no one knows how to make that dragged-out repeated conversation end.
Here’s what I’m going to do about it and it’s pretty simple actually.
I’m just going to stop liking my friends statuses and photos or videos and start liking the more intellectual posts from sources or articles I want to be more exposed to.
So friends, keep doing what you’re doing because you’re doing great. I acknowledge them all—what you say, post or share. But for the sake of my spiritual and cerebral sanity, I’ve to reduce the ‘liking’ to as minimal as possible.
I still love you all!