Dark Patterns: How User Interfaces Trick Us Into Decisions We Didn’t Really Make

What are dark patterns and how much of it is present into our daily digital activities? How much do the decisions we make are based on our own choices and how much are influenced by what we see? Did we really buy into that item or were we somehow coerced into it?

Watch this video and learn how online experiences and user interface designs are intentionally designed to make use of our natural cognitive biases to influence us into making decisions we wouldn’t have naturally made.

Some cases are good; others however, a little tricky. Nonetheless, it’s hard to deny that patterns are a powerful influence in our everyday task.

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