Want vs Get. When conceptualising or consulting on experiences, I’d advise caution against following to a tee, the results of user interviews and focus group sessions. Every one wants to go to space but 99.9% will settle with just flying.
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added pressure to do well – not just for myself to complete, but also for Purpose to perform and be noticed.
As I’m sitting here over breakfast relishing some down time, with the second stage of the Purpose launch just around the corner; I am overcome with feelings of gratitude. Gratitude over how far I’ve come and how much farther this journey will be.
Gratitude about life, the things I’ve done, the people met and life-long friends I’ve made. And I can say life-long because it is. At 47, nearing 50, I can say all friends made really indeed have been for life.
Gratitude about my mum, my family. Coming from nothing, leaving with something – the strong bond of love we have for each other. Non-judgemental in each and every of our ways and happy with the way we all are.
Gratitude about Purpose. How far it’s come and all the support it’s getting. Gratitude especially about the friends who’ve become investors. Who firmly believes in this crazy idea. The ones who said “ok, I will invest”. These words are doubly special. These words put meaning to effort. Words that to a new starting entrepreneur like me, not only mean support but also a showing of faith—in the idea as well as in my ability to bring this idea to life.
Gratitude about the people who have shown support. Gratitude for those who have wished me well, and even more for this who actually did buy the products. These little things add up. Every penny counts and when friends buy at full price, rather than ask for a discount or for free, these become a display of their faith in me and this thing called Purpose. I agree no one owes nobody else anything, especially not me. If the idea and the products are good it will sell. Thus even more so when friends buy them, that gratitude becomes more special.
Gratitude lastly, especially in the past several weeks, to friends who have gone out of their way to help to make these Purpose events a success. Friends who just stepped up to volunteer time and effort to help make Purpose become something greater than I alone is capable of. Friends that sees the same vision and firmly believes that Purpose will happen. These are friends who’ve become volunteers who’ve become believers who’ve become co-creators.
Gratitude for everyone, and everything that has contributed towards this point. Thank you.
P.S. In writing this, I had not put names down. Firstly because the list truly is never ending and I do not want to forget any. And second more importantly, it’s just for everyone’s privacy reason in this day and age of social media.
While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?
As organisations get bigger, they get smaller. In a shift towards making organisations more leaner and agile, many companies are spinning off individual units into smaller autonomous units. These come with different, independent leaderships at the helm who can operate without being inter-dependent on their sister companies.