Everything the tech world says about marketing is wrong | TechCrunch

While marketing take its play from decades of practice, digital marketers are using newly coined terms without understanding how or why these terms were created and used for it’s true purpose. Examples being; Content Marketing, In-bound Marketing and most recently, Growth Hacking

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.

Source: Everything the tech world says about marketing is wrong | TechCrunch

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Online Companies Have Created a “Meaningless Economy” | Big Think

We are now in an economy of ‘likes’. Growth Hacking means that business no longer depend on the value of traditional economic exchanges but instead on selling of user data. What happens to the real economy when all business become an advertising business and nothing real get sold but likes and shares?

Companies like Facebook no longer depend on traditional economic exchanges to turn profit, so what does this mean for the consumer? When we’re not paying money, we’re paying in other ways, says Douglas Rushkoff.

Source: Online Companies Like Facebook Have Created a “Meaningless Economy” | Big Think

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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

When asked last week what the future of social media is, I had answered – long-for story telling. I explained that people are getting tired of lists and are beginning to seek deeper, more meaningful content. New content platforms are beginning to sprout that is enabling long form publishing; Medium, Twitter, Facebook Notes, et al.

Writers too are getting tired of curation. As a personal development, growth for them comes in the form of writing opinions and experience based editorials. Signs point in that direction. Anthony Bourdain thinks the same way too.

Everybody else has lists, people love lists, but deep storytelling … I think we travel differently now, and what we look for in reading before we travel is wildly different [than in past years],” he said. “I don’t want a list of the best hotels or restaurants. I want to be set in a place where you get a real sense of what kind of place is what.

Source: Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling