4 Weeks On. My Journey into Purpose.

It’s been 4 weeks since Purpose was announced. It’s a grand vision–to make Purpose Asia’s claim in the space of fine cycling clothing and accessories. The dream is to be able to say that Purpose can take on the likes of Rapha, Morvelo and other brands like these, yet truth is, it’s much too early to tell. Thus the simple goal to make Purpose Asia’s claim in this space.

I had written a short article about Purpose and intentions here on my own personal blog  here. When it was written, it was still a vision. Now 4 weeks on I had passed a major milestone on Purpose – it’s first prototype. Getting the prototype ready took three rounds of iterations. Even now there are some minor kinks to work out before hitting the button on mass production. Without doubt that I am extremely happy with the progress made.

Though these weren’t without pains, there were also many learning experiences. Learnings that I’ve gone through and undoubtedly still am going through.

Continue reading

There Is a War Against Advertising, What’s Next?

adblocking

I was out riding just now after after several weeks of hazy conditions. Skies cleared and sunshine came through. And it was glorious!

The initial intention was to get done outdoor mileage and maybe do some more thinking on Purpose. But somehow my thought moved into the state of advertising today. What has become of it? Especially with the great debate on ad / content blocking.

Continue reading