What are dark patterns and how much of it is present into our daily digital activities? How much do the decisions we make are based on our own choices and how much are influenced by what we see? Did we really buy into that item or were we somehow coerced into it?
Watch this video and learn how online experiences and user interface designs are intentionally designed to make use of our natural cognitive biases to influence us into making decisions we wouldn’t have naturally made.
Some cases are good; others however, a little tricky. Nonetheless, it’s hard to deny that patterns are a powerful influence in our everyday task.
Preamble: Picking this blogging up again after quite a few starts and stops. What can I say… Distractions happen as they are bound to.
One step further in to a more quantified self! This Fitbit Charge HR, integrates with my Fitbit.com, Garmin Connect, Strava and MyFitnessPal accounts collecting and quantifying the activities that I’ve been up to since 2010. I track mostly my runs, walks and cycling as well as tracking my daily calorie intake.
If taking into account my Nike+, Dailymile and several others (either dormant or deactivated), my activity data would have gone further back. But these have either been dormant or deactivated altogether. For the simple reason that as I started collecting more data, I needed to declutter the entry points. Eventually aggregating it all into TicTrac into one interface.
Always very entertaining to see Hans Rosling (and his extra long pointer) do his talks at TED year in year out. This time round, Hans is joined by his son Ola Rosling, director and co-founder of the Gapminder Foundation.
Watch them and learn the 4 things we can all do now to be less ignorant about the world.
Yes 15 seconds for ads on Youtube. That’s the quick and fast answer.
And to make it clear, YouTube video ads and YouTube brand videos are two entirely different things. This 15 seconds duration answer the particular question that agency and marketers ask – what are the duration of youtube ads in order to be effective?
Econsultancy posted a blog piece ‘What’s the perfect YouTube ad length‘ with results from doing A/B testing and measuring the CPAs of comparing similar 15 and 30 seconds ad formats. Sparing all the technical mumbo-jumbos, I’ll excerpt that post into 3 digestible points below…
Without a doubt, we know the spike of the mobile statistics. But just in case that you need more convincing, here’s an infographic from Super Monitoring on the State of Mobile 2013. Some stats that caught my eye:
50% of global mobile web users use mobile as either their primary or only source of going online
18% of mobile users access web via mobile browser, same as mobile users who access Facebook – also 18%
80% use mobile to enhance their shopping experience; that’s almost ubiquitous