More of the same insanity. Only bigger.

It’s insane to work two jobs and have full-time training. You’re an inspiration.

When I had set out to launch Purpose, being an inspiration was the last on my mind. Instead what occupied it was the desire to create cycling jerseys that were great to wear, yet does not cost a bomb on the pocket. “These are cycling jerseys, why would I pay 300 dollars to wear something I’d sweat in” I remember often saying.

Did I take on too much? Did I have too lofty of a goal? What’s there to lose, right?

Actually. Quite a lot. For most of the time since Purpose started, I had pumped my own money into Purpose. Developing the original kits. These got copied. And I had to spend months spend after that looking for better, more reputable manufacturer.

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Committed. 2018

2018 is going to be a big season. Not just for myself but also for Purpose.

Beyond just taking part in races for personal goals (I’ve signed up for 3 major ones so far), these are also the platforms for Purpose–regionally, and beyond. To me, events like these are the best times to know and get closest to actual users. Better than startup conferences or trend reports ever will be.

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